ShowMax, part of the Naspers Group including Multichoice in South Africa, launched an SVOD service in Poland in 2017.

Project Outcome

Advice and Goal

In a highly competitive SVOD and Pay TV market in Poland TV, competing against Netflix, HBO, Canal+ and Amazon Prime, TVTomorrow negotiated SVOD Agreements with CBS, Paramount, NBC Universal, MGM and eOne, in doing so securing premieres 24 hours from US broadcast to top series like The Handmaid’s Tale and Fargo.

TVTomorrow also uniquely negotiated in these Studio Agreements, permitting a 12 months ShowMax free bundle with the Polish mobile operator Play.


ShowMax generated close to 1 million subscribers in the 12 months following the launch.

“We are more than grateful for the amazing services and support Tim and TVTomorrow delivered during the critical stages of ShowMax and his involvement in our various projects.”

Maciej SojkaManaging Director, CEE, ShowMax